Why wrapping gift is a way to increase sales?

To understand the reason why wrapping gift is a way to boost your orders during holiday season, we need to investigate the psychology behind wrapping paper. Do recipients like wrapped gifts more than unwrapped? If the answer is yes, it is undoubtedly that a customer will prefer a store with convenient gift-wrap service more than a normal one due to their extra time to find a place for wrapping the present. This idea seems to work better with online store where people are looking for a door-to-door service for a gift, which means they can buy online, choose the wrapping paper online and then send to the recipient fast and easily through the shipping method without any movement on the busy streets.

Do recipients like wrapped gifts more than unwrapped?

According to a study published in 1992 by Daniel Howard, professor of marketing at Southern Methodist University in Dallas, it turns out to be right. To test this question, Dr Howard designed a series of experiments to test his basic hypothesis: a gift-wrapped item influences the recipient to have a more favorable attitude towards owning the gift item.

Before going into details of each experiment, we just want to clarify the reason why we want to share with you these interesting surveys. These stories will help you get to know more about the recipients’ behaviors when receiving gift in real cases, not assumption or scenario.

In an experiment, 82 different university students received their bicycle seat cover either wrapped or unwrapped. Some students were led to believe that the gift was meant for them while others thought that it was meant for someone else. Those recipients who thought the gift was for them were happier with it when it was wrapped. Those who thought the gift was for someone else didn’t care whether the gift was wrapped.

Yet another experiment tested whether the perceived “quality” of the wrapping paper itself affected the attitudes towards the gift. In this experiment, another 60 university students were given wrapped, unwrapped or “non-traditionally wrapped” gifts (used brown packaging paper with neither ribbons nor bows). Probably not surprisingly, the nicely wrapped gift was the most favorite, while the unwrapped gift was the least favorite. Even the plain brown paper wrapped gift was preferred more than the one that was not wrapped at all.

So why do we care about wrapping paper? Based on the above experiments, the author argues that:

Gift-wrapping is a visual signal that is associated with happy events in a person’s life

 

Online store, what you should do now?

If you do not want to be left behind the curve, you should consider adding gift-wrap service during this peek time of shopping season. This intention will be much easier with a customized extension for your website. Imagine that your customer can:

• Wrap one or multiple products in shopping cart
• Able to add gift card, personal message to each gift box
• Review paper style and Gift card before wrapping
• Extra fee is automatically added to orders with wrapping

Please find more information about functions & benefits of our Magento Gift Wrap. Don’t forget that within November, there are plenty of promotion campaigns for Holiday extensions in Magestore (explore here). We hope that your customers will be found happier many times with your gift-wrap add on. Thank so much!

Why wrapping gift is a way to increase sales?

To understand the reason why wrapping gift is a way to boost your orders during holiday season, we need to investigate the psychology behind wrapping paper. Do recipients like wrapped gifts more than unwrapped? If the answer is yes, it is undoubtedly that a customer will prefer a store with convenient gift-wrap service more than a normal one due to their extra time to find a place for wrapping the present. This idea seems to work better with online store where people are looking for a door-to-door service for a gift, which means they can buy online, choose the wrapping paper online and then send to the recipient fast and easily through the shipping method without any movement on the busy streets.

Do recipients like wrapped gifts more than unwrapped?

According to a study published in 1992 by Daniel Howard, professor of marketing at Southern Methodist University in Dallas, it turns out to be right. To test this question, Dr Howard designed a series of experiments to test his basic hypothesis: a gift-wrapped item influences the recipient to have a more favorable attitude towards owning the gift item.

Before going into details of each experiment, we just want to clarify the reason why we want to share with you these interesting surveys. These stories will help you get to know more about the recipients’ behaviors when receiving gift in real cases, not assumption or scenario.

In an experiment, 82 different university students received their bicycle seat cover either wrapped or unwrapped. Some students were led to believe that the gift was meant for them while others thought that it was meant for someone else. Those recipients who thought the gift was for them were happier with it when it was wrapped. Those who thought the gift was for someone else didn’t care whether the gift was wrapped.

Yet another experiment tested whether the perceived “quality” of the wrapping paper itself affected the attitudes towards the gift. In this experiment, another 60 university students were given wrapped, unwrapped or “non-traditionally wrapped” gifts (used brown packaging paper with neither ribbons nor bows). Probably not surprisingly, the nicely wrapped gift was the most favorite, while the unwrapped gift was the least favorite. Even the plain brown paper wrapped gift was preferred more than the one that was not wrapped at all.

So why do we care about wrapping paper? Based on the above experiments, the author argues that:

Gift-wrapping is a visual signal that is associated with happy events in a person’s life

 

Online store, what you should do now?

If you do not want to be left behind the curve, you should consider adding gift-wrap service during this peek time of shopping season. This intention will be much easier with a customized extension for your website. Imagine that your customer can:

• Wrap one or multiple products in shopping cart
• Able to add gift card, personal message to each gift box
• Review paper style and Gift card before wrapping
• Extra fee is automatically added to orders with wrapping

Screenshot of Gift Wrap extension on frontend – Step choosing gift box style and how to wrap products

Please find more information about functions & benefits of our Magento Gift Wrap. Don’t forget that within November, there are plenty of promotion campaigns for Holiday extensions in Magestore (explore here). We hope that your customers will be found happier many times with your gift-wrap add on. Thank so much!

 

Magestore Magento Extensions are outstanding

Adding 25+ magento extensions of Magestore to Taylor Stone, Garth Brodie – the Web store owner is always fully pleased about our Support service. His store has been designed in the professional way and intrigues more people thanks for the Affiliate channel. Let’s discover what he thinks of our products and service as well.

Company name: Taylor Stone located in California, USA

Product: Handcrafted Skincare products at www.taylorstone.com

Homepage of Taylor Stone supported by magento extensions

(Product page of Taylor Stone)

Alice: Hi Garth, thanks for your appearance today. Could you please introduce your Taylor Stone to us?

Garth: My daughter Amanda and I built up Taylor Stone in 2010. This Taylor Stone combines quality ingredients with creative packaging to produce excellent and uniquely handcrafted skincare. Our products are also intent to benefit the earth as a green company. Along with being aesthetically pleasing, our packaging is meant to be reused and repurposed.

Alice: I see that there are quite many Magestore’s extensions installed on your store. Are you totally satisfied with them?

Garth: After choosing Magento as our cart program, the best thing we did was get Magestore extensions. Every extension has worked very well, but more important than that, the tech support at Magestore is great. You have helped us through many questions and have always been there for us. Buying a Magento extension is easy; having a company behind that extension makes the whole difference. Magestore is the whole difference.

Alice: Which extension in those do you love most?

Garth: We currently have over 25 Magestore extensions running on our site at TaylorStone.com, to pick the “best” is hard to do. There are some that are just background essential like the Ajax Cart, FAQ, Magento Gift Wrap, Store Pickup and Magento One Step Checkout. The extensions that we really need are Affiliate Plus, Customer Reward, Group Deal,  Auction and Magento POS. These extensions really help us define Taylor Stone and our offerings. More than anything, I strongly recommend Affiliate plus extension that significantly contributes to our Affiliate channel.

Alice: Why did you decide to run Affiliate program?

Garth: Affiliate Plus was picked to be our Sales Rep commission program tracker. We do not use it as a traditional referral program. We are working with Magestore to program Affiliate Plus to handle all of our commission situations. That is another great thing about Magestore, they work with you to make everything work for you  .

Alice:  Could you please provide me with some tools that you offer for your affiliates to refer friends like: banners, links or others?

Garth: Like we said above, we do not use the Affiliate Plus program as it was intended. We use it for our sales Representatives. Very similar situation, as our reps are paid for clients they bring to the brand as well as commission on other professionals and their clients. We are not (Multiple Level Marketing), so the Affiliate Plus extension works well, and will be prefect for us once we have added all of the commission structures into it.

Alice: Have you met any challenges when building Affiliate program? How could you overcome?

Garth: There are always challenges when installing and adjusting a program like this. You need to run examples, over and over, through the system and manually calculate the results to ensure everything is working correctly before you go live.

Alice: What obvious benefit has the Affiliate plus program brought to your store?

Garth: Taylor Stone has benefits from having all of our sales Representatives and Professionals all on the same program and can check there individual accounts without having to contact the head office.

Alice:  Some last words do you want to leave?

Garth: I recommend Magestore to people everyone that is looking for solutions. The cost value proposition is fantastic. The support and follow is attentive. Service that is the difference when working with Magestore and buying their solid built working extensions.

Thanks for your detailed answers and your time, Brodie! We wish you with good luck and prosperous business.

Take a look at his Affiliate program:

(Affiliate plus page of Taylor Stone)

  See you next time in Magestore Magento Blog !

Top 5 Magento Extensions for Adding Shopping Cart

 Magento is an open source web application for ecommerce, shopping cart sites. It is a feature–rich, ecommerce platform that can be highly customized to suit the needs of any kind and size of business and can be managed easily. With over 150,000 online retailers, it is the most favored platform for small and large business alike and even corporations such as Samsung and Harvey Nichols.

Extensions are great tools in enhancing the functionality of Magento. They also help in facilitating the web interface with other 3rd party applications. They help your ecommerce business to prosper, resulting in higher profits. Magento development teams are well versed and proficient in developing relevant extensions tailor made for your specific business needs. Extensions add a great degree of functionality and make the business more systematic and organized.

Extensions play a vital role in building a successful Magento based shopping cart applications with rich features. Some of the top shopping cart applications are:

• Magento Quick View: Helps you to quickly view and learn about the product in detail without actually visiting the actual product page. All the information about the product pops up in a fancy box. Using AJAX, it lets you add the required quantity of the product to the cart, eliminating the need for the customers to navigate back and forth during shopping. It displays the updated information of the cart status like the number of items added, and the value of the items etc. It also lets you share the product information on social media sites like face book, twitter etc.
• Magento Gift Wrap: Helps your customers get their gift purchases an impressive and stunning look with the amazing wrapping options. It lets your customers to choose their gift boxes, gift cards, wrap able products and send message.
• Magento AJAX cart: Helps reduce time in navigating back and forth during the shopping process, as items can be added to the cart or removed from the cart without having to click the update button. Every addition or deletion of items automatically refreshes the cart. It also helps in customization of the pop up window whenever a change is made to the cart by adding or removing an item from it. You can display cross sell items along with widgets and images, this helps in increasing your sales apart from customer loyalty.
• Magento One Step Checkout: Helps you to reduce the standard Magento six step checkouts to a One step process. With the dynamic AJAX prices and totals of items are automatically updated once the shipping method is selected. It makes the process very customer friendly and easy to use and they have to fill in the shipping address only once as against six times in the previous method.
• Magento Store Pickup: acts as a magento shipping extension that lets customers choose a specific store from your chain of stores to pick up products during checkout

Extensions are the vital tools in Magento development, adding rich features and enabling interfaces. Developers need to follow guidelines for pricing, installing, naming, approval, use of Magento logs in extensions, enterprise extensions, and paid extensions. 

Userguide by video for customer – Magento Gift Wrap Extension

Through this video, you can know clearly aboout what your customers do and see; how Magento Gift Wrap Extension works.

You also can see demo of this extension:

• Front end demo
• Sandbox Frontend
• Sandbox Backend

Get Magento Gift Wrap Extension in combo Xmas and save  up to over $200